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axis (ak-sәs) – noun: a principal line of direction, development, or growth

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TRAININGS + WORKSHOPS

 

Because growth doesn’t
happen in a vacuum. 

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COACHING

 

Client-focused guidance
that engages, reveals, and inspires.

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lead.
serve.
grow.

MISSION

Axis is on a mission to transform client service inside law firms and demystify business development outside them. 
 

Marketers, don't just serve lawyers. Lead them.

Axis helps marketing and business development professionals lead lawyers through knowledge, empathy, and confidence.

 

Lawyers, stop developing "business." Develop relationships instead. 

Axis demystifies business development to help lawyers uncover their natural rainmaking abilities. 

 

Through trainings, coaching, and presentations, Axis delivers frameworks, skills, and perspectives to improve outcomes for marketers and lawyers alike. 

The training was fantastic—extremely relatable, approachable, and applicable. I left feeling energized and motivated.

Taylor Pollock, Senior Specialist, Foley & Lardner

Matt's business development training was fresh and practical. Our partners were engaged throughout. The training is proving to be a valuable investment.

Kelly Harbour, Chief Marketing & Business Development Officer, Moore & Van Allen

Matt knows the BD challenges lawyers face, works hard to understand his clients' pain points, and helps them get out of their own way to generate forward momentum.

Coates Lear, Member, Shoemaker Ghiselli & Schwartz

This training was absolutely transformative. It reignited my passion for my work and pushed me to find deeper purpose in how I approach my role. 

Teagan Roundtree, Marketing Coordinator, Gray Reed

I wish I had taken this class before going to any other workshops or conferences related to legal marketing.

Jennifer Cook, Senior Communications Manager, Kutak Rock

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Legal Marketing AF unpacks client service, business development, and marketing—and always has some fun along the way! 

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